Curls Are Hot

Curls Are Hot exists because I kept seeing girls say they hated their curls - not because their hair wasn’t beautiful, but because they chose to believe it wasn’t. That hit me. The problem wasn’t the curls, it was the story around them.

I started this brand to rewrite that story.

I believe confidence is something you can teach yourself by repeating it and seeing it. That’s why the slogan is “wear it. believe it.” If you keep seeing “curls are hot,” you start to choose that belief instead. And once you choose it, it becomes real.